· DOG HEALTH JOURNAL

SKIN · COAT · GUT

7 Reasons Your Dog Is Still Scratching — And Why So Many Owners Say “I Wish I’d Known Sooner”

You've heard it at 2 a.m. The licking. The scratching. The jingle of the collar as they shake their head again. It isn't your fault — but it might be the sign you've been missing.

By Koji  · 4-minute read

12 active ingredients · Formulated by veterinarians

Why Is My Dog Still Itching? →

Why Is My Dog Still Itching? →

The sound every dog owner knows (and tries to ignore)

It starts small. A few licks at the paw during movie night.

Then it's every night. The scratching that wakes you up. The coat that feels a little rougher every time you reach down to pet them.

You've tried things. A medicated shampoo. Paw wipes. A spray. A new food. Maybe you've seen a few good days… then the discomfort comes back.

Here's the part that's hard to hear: your dog can't tell you how they feel. The licking, the scratching, the head shaking — that's the only way they have to say it.

It can take months of trial and error to realize that a daily nutrition routine deserves a closer look, alongside finding the cause with your vet.

If you're reading this, you're not a bad owner. You're the kind of owner who keeps looking. Here's what many people wish they'd considered sooner.

#1

The licking isn't always a habit. It can be your dog asking for help.

We tell ourselves “he’s just bored” or “she always does that.”

But constant paw licking, scratching and head shaking are often signs of discomfort your dog lives with every single day — while wagging their tail at you like nothing's wrong.

Dogs are loyal like that. They hide it. They count on us to notice.

Persistent itching has several possible causes. Your vet can help identify what your dog needs.

Every itch you hear is a message. The question is whether we're answering it — or just quieting it.

#2

The shampoos, sprays and wipes she tested weren't the whole answer.

Think about how much you’ve already spent. The bottle under the sink. The wipes in the drawer. The “sensitive skin” spray you used twice.

These products work on the outside of the skin. But your dog's skin isn't just an outer layer — it's an organ, maintained from the inside with nutrients your dog eats and absorbs.

In Dr Amélie Dufour's evaluation, relief from some of the topical products she tested lasted only two or three days. That observation applies to those products and dogs — not every shampoo or every cause of itching.

Topical care can still be useful. Nutritional support is another part of the picture, rather than a replacement for prescribed care.

It's not that you didn't try hard enough. A fuller routine can include care from both the outside and the inside.

#3

Your dog's skin is like a brick wall. Nutrition helps support the mortar.

Picture a brick wall. The bricks are skin cells. The mortar holding them together includes fats — including essential fatty acids.

A healthy barrier helps protect the skin. Nutritional deficiencies can affect it, but scratching alone doesn't tell you your dog is deficient.

Essential fatty acids need to come from food. DM-01 includes wild Alaskan salmon oil (rich in omega-3 and omega-6) and vitamin E to support healthy skin and a shinier coat from the inside.

Outside care cleans the wall. Nutrition helps build it.

Start supporting their skin from the inside — today.

See If DM-01 Is Right For My Dog →

Beef or chicken · 60 soft chews · Shop directly with Koji

#4

Their gut matters, too. Skin support shouldn't overlook digestion.

Here's what surprises many owners: the skin depends on nutrients that are digested and absorbed through the gut.

Notice these signs? Bring them up with your vet, especially when they persist.

✓ Paw licking that never really stops

✓ Scratching or head shaking

✓ Eating grass

✓ Paws or ears that smell “cheesy”

✓ Occasional loose stools or gas

✓ Dull coat or tear stains

These signs do not diagnose a gut problem or vitamin deficiency. They can have different causes, including conditions that need veterinary care.

DM-01 contains 500 million CFU of probiotics per chew (L. acidophilus DDS-1, B. coagulans, E. faecium) to support healthy digestion — in the same chew as the skin and coat nutrients.

Skin and gut support in one step — alongside care that addresses the cause.

#5

12 active ingredients. Every amount printed on the jar. Nothing hidden.

When you choose a daily supplement, you deserve more than a vague promise. You should know what your dog is getting.

DM-01 lists its active ingredients and amounts. Here are three that matter for skin and gut support:

Amounts per chew. Plus glucosamine, MSM, natural vitamin E, D3 and B vitamins — formulated by veterinarians.

You deserve to know exactly what goes into your dog. So do they.

#6

No oils to measure. No powders to hide. They'll think it's a treat.

Serving size depends on your dog’s weight.

Remember the fish oil that ended up all over the floor? The powder they ate around?

DM-01 is a soft beef or chicken chew made to fit your dog's day. Give it with breakfast or on its own.

The easier it is, the less you skip — and a consistent routine is easier to assess than an occasional chew.

The best routine is the one you'll actually keep. This one takes seconds.

DOG’S WEIGHT

CHEWS PER DAY

Under 25 lbs

1 chew

25 to under 75 lbs

2 chews

75 lbs and above

3 chews

60 chews per jar. Follow your jar’s label and your vet’s advice.

#7

Don't let another month become more guessing.

There's a reason the thought “I wish I'd started sooner” can feel so familiar. When you love your dog, you want to know you've considered the whole picture.

Skin and coat changes take time. In Dr Amélie Dufour's evaluation, digestion changes came earlier, with skin and coat observations made over several weeks. Her observations are not a guaranteed DM-01 result.

① Weeks 1–2 · Digestion

Dr Dufour reported early digestive changes in some dogs she observed. Track stools, gas and how your dog tolerates the routine.

② Week 4 · Skin & coat

She observed skin and coat changes over several weeks. Keep notes on coat condition and licking, and contact your vet if discomfort persists.

③ Weeks 6–8 · Review progress

Review the overall picture with your vet. Individual results vary; these observations do not establish what every dog will experience.

At two chews a day, a 60-chew jar lasts 30 days. A multipack or subscription can make it easier to maintain your chosen routine. Check the options and terms before ordering.

The next best step is a thoughtful one — start a routine you can keep, with your vet's guidance.

Give them daily support, one small step at a time.

✓ Skin, coat & digestive support in one soft chew

✓ 12 active ingredients, formulated by veterinarians

✓ Food-grade ingredients · No artificial flavors · Third-party tested

✓ Beef or chicken flavor

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OWNER STORIES

“I wish I'd started sooner.” — real owners

Outside care and inside support: different roles in their routine

SHAMPOOS,  SPRAYS & WIPES

DM-01

Works from…

Outside, on the skin

Inside, as daily nutrition

Skin & coat nutrients

✗ Not a dietary source

✓ Salmon oil + vitamin E

Digestive support

✗ Not a probiotic serving

✓ 500M CFU probiotics

Effort

Baths, wiping or spraying

1–3 chews daily, by weight

Routine

As directed for the product

Daily nutritional support

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A few questions before you start

How fast will I see a difference?

Every dog is different. Dr Dufour's observations included earlier digestive changes and skin and coat changes over several weeks. Koji's product page suggests assessing benefits after about 6–8 weeks of consistent use. These are not guaranteed results. Persistent scratching should be assessed by your vet.

How many chews does my dog need?

Under 25 lbs: 1 chew · 25 to under 75 lbs: 2 chews · 75 lbs and above: 3 chews per day. Each jar has 60 chews. Follow the directions on your jar.

Will DM-01 cure allergies or hot spots?

No. DM-01 is a daily nutritional supplement that supports skin, coat and digestion. Persistent scratching, raw skin or hot spots should be checked by your vet.

Can I give it with other supplements or medication?

Ask your vet, especially if your dog has a special diet, food allergies or takes medication. Note: contains shellfish-derived glucosamine.

How does the subscription work?

You'll see the price, delivery schedule and cancellation terms on the product page before ordering. You can manage your subscription from your account.

A SMALL DAILY STEP

They'd do anything for you. This is something small you can do for them.

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This is an advertisement by Koji Supplements. DM-01 is a nutritional supplement, not a treatment for allergies, infections, hot spots or any disease. Individual results vary. A complete, balanced diet and veterinary care remain essential.

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DM-01 · Skin + Gut Support

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